HOO-GA (hygge...hhyooguh...heurgh)


Hygge (HOO-GA): is about an atmosphere and an experience...about being with the people we love. A feeling of home. A feeling that we are safe, that we are shielded from the world and allow ourselves to let our guard down. You may be having an endless conversation about the small or big things in life - or just be comfortable in each other's silent company - or simply just be by yourself enjoying a cup of tea. (Meik Wiking, CEO of the Happiness Research Institute, Copenhagen)

The Happiness Research Institute is an independent think tank focusing on well-being, happiness, and quality of life exploring the causes and effects of human happiness and work toward improving the quality of life of citizens across the world. (Meik Wiking)

We were also founded and are based in Denmark because the country consistently ranks among the happiest nations in the world...[and] can be a source of inspiration for how countries can increase the quality of life of their citizens. (Meik Wiking)


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